Marks that work small
Tested at favicon size, in one colour, embroidered and etched — not just enormous on a white slide.
Design
An identity that works everywhere it lands.
Logo, type, colour and a design system that holds up at 16 pixels in a browser tab and across a trade show wall.
Discuss this project
2–4 weeks from first concepts to delivered system
The short version
A brand isn't a logo file. It's whether your app, your invoice, your pitch deck and your careers page look like they came from the same company — and whether anyone remembers you a week later.
We design identities as systems: a mark that survives being small and monochrome, type and colour that meet contrast requirements before anyone has to redo them, and tokens that drop straight into the product your engineers are building.
Typically built with
Figma Design tokens SVG Tailwind CSS Variable fonts
What's included
How we approach logo & brand design
Accessible colour from the start
Palettes checked against WCAG contrast requirements, so nothing has to be redesigned when accessibility is reviewed.
A system, not a folder
Type scale, spacing, components and usage rules — enough that someone new can stay on brand without asking.
Handed off as code
Design tokens exported as CSS variables and Tailwind theme values, so the product matches the brand by default.
What you get
Delivered at the end
- Primary logo, variants and favicon set in vector formats
- Colour palette with verified contrast ratios
- Type scale, spacing system and component patterns
- Brand guidelines plus design tokens ready for code
Right fit
This is for you if
- 01 New products that need an identity before launch
- 02 Companies whose brand drifted across teams and tools
- 03 Teams whose design and product no longer look related
Not quite what you need? Tell us the outcome you're after — if a different service or a smaller piece of work would get you there faster, we'll say so.
Ask us insteadHow we work
A clear path from idea to impact
- 01
Discover
We map your goals, users, and constraints into a sharp, prioritized scope.
- 02
Design
Architecture and interfaces are prototyped and validated before a line ships.
- 03
Build
Engineers deliver in tight sprints — you see working software every week.
- 04
Scale
We launch, monitor, and harden — then grow the system alongside your business.
Questions
What clients ask about logo & brand design
The things that come up most on the first call. Anything else, just ask — we answer straight.
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How many concepts do we see?
Three genuinely different directions, not one idea in three colours. We take the one you choose through refinement together rather than presenting a finished answer.
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Do we own the artwork?
Completely. Source files, exports and full rights transfer to you on final payment. No ongoing licence, no usage restrictions.
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Can you apply the brand to our existing product?
Yes — that's usually the more valuable half. Design tokens go straight into the codebase so the rollout is a change to variables rather than a redesign of every screen.
Often paired with
All servicesWeb App Development
Fast, secure, scalable web applications with modern frameworks and clean architecture.
View serviceCustom Software Development
Tailored platforms engineered around your exact workflows — not off-the-shelf compromises.
View serviceMobile App Development
Native-quality iOS and Android apps with delightful UX and offline-first reliability.
View serviceNext step
Let's scope logo & brand design
Thirty minutes with the engineer who'd lead it. You leave with a scope, a number, and an honest read on whether it's worth building.
Prefer email? support@zeetek.net